Where Industry Expertise Meets Marketing Impact

We turn resource industry stories into messages that resonate—locally, globally, and everything in between.

WAYS IN WHICH WE HELP COMPANIES GROW

  • Mining & Resources Strategy & Tactical Planning

    Strategy & Tactical Planning

    Ideas are just the starting point—turning them into reality takes collaboration and expert execution. In a talent-scarce market, having the right resources can feel like a luxury. That’s where we come in—with the team and expertise to close the gap.

  • Mining & Resources marketing Execution

    Marketing Execution

    Need extra firepower to bring your plans to life? From brand strategy to content creation and campaign execution, we cover every angle.

  • Mining & Resources marketing Integration

    Integration

    Market conditions in the resource industry are always evolving. To thrive through the cycles, you need smart positioning and strategic flexibility. Outsourcing your marketing team gives you both—without the overhead.

Learn More

At Hostrock, we like to bring a practical perspective to marketing strategy, content creation and brand development, grounded in real-world, boots in the dirt experience.

Our strength lies in bridging the gap between operational knowledge and effective, market-facing material. We pride ourselves on having a clear understanding of the language, challenges, and decision-making processes across the mining, energy, and heavy industrial sectors, enabling us to craft tailored marketing solutions that resonate - connecting companies more effectively with their communities, stakeholders, and customers.

With over 15 years of mining, tech and heavy equipment manufacturing experience, we understand what tips the needle when it comes to brands, positioning and products.

BUILT FROM EXPERIENCE

WHAT WE ARE GOOD AT.

Turning the Complex to Simple

Messaging can easily become too technical or too oversimplified, effecting how stakeholders perceive your brand. We make sure to find the balance between the two, leveraging the right mechanisms with the right timing.

Global v Local Messaging

Balancing consistent global brand narratives with highly localized messaging for community engagement or government relations.

Trade Shows & POS

From concept and design to build, logistics and activation, our team brings together creativity, strategy and production expertise to deliver end-to-end solutions that are visually striking and commercially effective

B2B Sales Complexity

Marketing to resource organisations is complex and involves significant investment in brand for building trust and credibility. In a risk adverse sector, positioning of your product or services is critical. We have lived Sales & Marketing in the sector for 15+ years - so we know what works and what doesn’t.

Talent Attraction & Retention

Requires strong employer branding and storytelling that resonates with modern values (e.g. sustainability, innovation). We know this because we have lived it.

Sustainability Storytelling

Sustainability has emerged as a key differentiator in commoditized segments. Buyers are now 3x more likely to partner with organisations that will further their sustainability goals. Sustainability messaging is also a key pillar of our industry’s social licence to operate. Shake off the “Dirty Industry” stigma and connect with your stakeholders in a new “green” way.

HOW WE WORK DAY TO DAY

  • A hand writing the word 'AUDIENCE' with a black marker on a white surface, with two black arrows pointing to the word.

    Discovery & Strategy

    We begin by learning about your business and your audience to create a tailored strategy and execution plan.

  • A person working on a computer screen displaying a technical design

    Design & Development

    Our creative and production teams craft attention grabbing content tailored to your brand & message.

  • An aerial view of a construction site with multiple excavators and trucks working on earth-moving activities, with dirt roads and piles of soil.

    Marketing Execution

    We put your material to work. Implementing your marketing strategies driving results that matter.

  • Colorful data analytics charts and graphs, including bar graphs, pie charts, line graphs, and 3D geometric shapes, arranged on a dark surface.

    Monitoring & Optimization

    Marketing is experimental. We continually analyze data to refine and optimize our efforts.

IN CONJUNCTION WITH

OUR TRUSTED PARTNERS

The AEON Marketing logo in blue with a dot pattern resembling a stylized 'O'
A stylized, multicolored, 3D triangle logo with the text "VISUAL LAB PRODUCTIONS" beneath it, featuring black, blue, yellow, and gray colors.

FOLLOW US ON SOCIAL MEDIA

Two workers wearing safety helmets and reflective gear inside a large underground tunnel, illuminated by bright lights, with large green ventilation ducts overhead and rough, muddy ground.
Close-up of stacked large black tires in an industrial or construction setting with a yellow dump truck and people in safety vests in the background
Drone with a camera mounted at the front, flying inside a rocky tunnel with orange lighting illuminating the background.
Underground mining tunnel with a large CAT mining loader scooping gravel near a water-filled area.

Contact Us

If you are looking for a marketing agency with mining, industrial and resource industry expertise we would love to hear from you. Fill out some info and we will be in touch shortly. We can’t wait to hear from you!