Where Industry Expertise Meets Marketing Impact

We turn resource industry stories into messages that resonate—locally, globally, and everything in between.

Ways in which we can help.

  • Mining & Resources Strategy & Tactical Planning

    Strategy & Tactical Planning

    Ideas are just the starting point—turning them into reality takes collaboration and expert execution. In a talent-scarce market, having the right resources can feel like a luxury. That’s where we come in—with the team and expertise to close the gap.

  • Mining & Resources marketing Execution

    Marketing Execution

    Need extra firepower to bring your plans to life? From brand strategy to content creation and campaign execution, we cover every angle.

  • Mining & Resources marketing Integration

    Integration

    Market conditions in the resource industry are always evolving. To thrive through the cycles, you need smart positioning and strategic flexibility. Outsourcing your marketing team gives you both—without the overhead.

At Hostrock, we bring a unique and practical perspective to marketing strategy and business development, grounded in real-world industrial and resources sector insight.

Our strength lies in bridging the gap between deep operational knowledge and effective, market-facing strategies. With a clear understanding of the language, challenges, and decision-making processes across the mining, energy, and heavy industrial sectors, we craft tailored marketing solutions that resonate with both technical stakeholders and executive leadership.

Why work with us

Hostrock Marketing Images
Sandvik Underground Truck Hostrock Mining Marketing
Mining Operation Mill Hostrock Mining Marketing

What We are good at

Turning the Complex to Simple

Messaging can easily become too technical or too oversimplified, affecting public trust and investor confidence. We are experts at finding the balance

Global v Local Messaging

Balancing consistent global brand narratives with highly localized messaging for community engagement or government relations.

Agile Planning

Marketing plans must be agile, with contingency strategies for boom and bust cycles.

B2B Sales Complexity

Marketing & Sales to resource organisations involves long timelines and complex stakeholder networks. We know the value of relationships and how that translates to sales.

Talent Attraction & Retention

Requires strong employer branding and storytelling that resonates with modern values (e.g. sustainability, innovation). We know this because we have lived it.

Sustainability Storytelling

Complying with evolving environmental, social, and governance (ESG) standards and regulations can be a real challenge. Without Greenwashing, we position organisations in their truest light.

Our execution team specialise in Advertising, Media, Digital Media, Merchandise, Marketing, Creative, Video, Email Marketing, Creative Services, POS Production, Event Management, Media Buying, Media Planning, Social Media, Photography, Animation, and Website Design and Build.

Flowchart illustrating the process of planning and executing a project, starting with an initial step, then dividing into strategy (Why & What) and tactics (How), followed by execution (Do), and concluding with reporting and feedback (Measure & Adapt).

  • Working together, we can deliver clear, actionable roadmap to achieve growth, visibility, and competitive advantage. Whether you're launching a new brand, entering a new market, or refining your current strategy, we create a customized plan that aligns with your goals and drives results.

    What We Deliver:

    • Market & Audience Research: We analyze your industry, target market, competitors, and trends to uncover opportunities and define your ideal customer.

    • Brand Positioning & Messaging: We craft a compelling brand story and value proposition that differentiates you in the marketplace.

    • Marketing Objectives: We define clear, measurable goals tied to business outcomes such as lead generation, customer acquisition, or brand awareness.

    • Channel Strategy: Based on your audience and goals, we identify the most effective marketing channels—digital, traditional, or both.

    • Campaign Planning: We outline campaign themes, content ideas, and timelines that guide your marketing efforts over the coming months.

    • Budget & Resource Allocation: We provide a realistic budget breakdown and resource plan to ensure efficient execution.

  • We tailor to meet the unique needs of businesses operating in mining, energy, oil & gas, and other resource sectors. We bring your marketing strategy to life through targeted, compliant, and results-oriented execution—helping you build trust with stakeholders, attract investment, and enhance your corporate profile.

    What We Deliver:

    • Stakeholder-Focused Campaigns: We design and execute campaigns that speak directly to investors, regulators, partners, and local communities.

    • Content & Communications: From investor presentations to ESG reports, project updates, and press releases, we create and distribute high-quality, industry-relevant materials.

    • Digital Presence Management: We manage your website, social media, and email communications to ensure a professional and consistent presence.

    • Event & Conference Support: We coordinate your participation in trade shows, investor days, and industry conferences to maximize visibility and networking opportunities.

    • Compliance & Reputation: We ensure all marketing efforts align with industry regulations, company policies, and reputational standards.

    • Performance Reporting: We provide regular updates on marketing metrics and stakeholder engagement levels to demonstrate ROI.

    Who It's For:
    This service is ideal for exploration companies, producers, and service providers in the resource sector who have a marketing plan in place but need expert execution tailored to their industry.

    Partner with a team that understands your world—and knows how to communicate it to the people who matter.

  • Hostrock gives your business access to a full team of marketing experts—without the overhead of hiring in-house. We function as your dedicated marketing department, managing strategy, execution, and optimization across all channels to drive growth, brand awareness, and lead generation.

    What We Deliver:

    • End-to-End Marketing Management: From planning and content creation to campaign execution and reporting, we handle it all.

    • Expertise Across Disciplines: Our team includes strategists, designers, writers, digital marketers, and analysts—ready to support your business at every stage.

    • Integrated Multi-Channel Execution: We manage your marketing across digital (social, email, SEO, PPC), traditional media, events, and more.

    • Consistent Brand Messaging: We ensure your brand is represented consistently and professionally in every campaign and communication.

    • Scalable Support: Whether you need ongoing marketing leadership or support for a specific project, we adapt to your business needs.

    • Transparent Reporting & Insights: You get regular updates on performance, backed by data-driven insights and strategic recommendations.

    Who It's For:
    Ideal for resource-limited companies that need high-quality marketing support without building an internal team.

    Let us be your marketing department—focused, flexible, and fully aligned with your goals.

Learn About Our Services

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Two workers wearing safety helmets and reflective gear inside a large underground tunnel, illuminated by bright lights, with large green ventilation ducts overhead and rough, muddy ground.
Close-up of stacked large black tires in an industrial or construction setting with a yellow dump truck and people in safety vests in the background
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Underground mining tunnel with a large CAT mining loader scooping gravel near a water-filled area.

Contact Us

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